Apple didn’t do its Siri Gemini deal for you and I
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Apple has been searching for a solution to problems with Siri for years, and is banking on Google's Gemini for an upgrade.
Apple's move to use Google's Gemini to power Siri highlights how rising costs and complexity in AI are pushing even the biggest tech firms towards collaboration and reliance on a few dominant players
Google took OpenAI by surprise in late 2025, as the launch of its Gemini 3 model surpassed rival AI models on industry benchmarks. Sam Altman declared a “code red,” and OpenAI quickly unveiled a new model, GPT-5.2, to mixed reviews about how it stacked up to Gemini 3.