In 1960, Jerome McCarthy got a bright and amazingly resilient idea. All the components of a marketing strategy could be reduced to just Four P’s (Product, Price, Place, and Promotion), the 32-year-old ...
Alex Kreger, UX Strategist & Founder of financial UX design agency UXDA, adds soul to banking & Fintech products in 34 countries. Digital trends are changing consumer behavior in the financial ...
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