ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

There are over 5 million ASMR videos on YouTube, according to Think With Google. What might have seemed like a temporary trend, has become a booming industry and a pleasurable activity that’s likely ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...

Now and then, before I settle down for some shut-eye, I insert my earbuds and let a YouTube video massage my brain. It isn’t long before my heartbeat and breathing slow down, even as I begin to feel ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...

What do the sounds of whispering, crinkling paper, and tapping fingernails have in common? What about the sight of soft paint brushes on skin, soap being gently cut to pieces, and hand movements like ...

Michael MacIntyre, MD, is a board-certified general and forensic psychiatrist practicing general psychiatry at the Veterans Affairs Healthcare System in Los Angeles. ASMR is a sensation in which ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...