Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases ...

AOL acquired Internet advertising firm Quigo Tuesday in its latest move to transform itself into an ad network. And given AOL's financial state the rejiggering is a good idea. In a statement AOL said ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Loblaw Cos., Canada’s biggest food and drug retailer, is slated to launch an in-store audio advertising network in selected locations this month. Partner Stingray Advertising said Tuesday that it’s ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

Kuala Lumpur; Malaysia - February 7, 2017 ; Zynga Poker by Zynga is one of the top chart games apps in Apple Appstore display on iPhone 6. Zynga might be in the market to buy some ad tech. The online ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services ...

The Center for Cooperative Media at Montclair State University has served as a central connection point, a hub, for New Jersey journalists for 10 years. And in nearly every one of those years, the top ...