The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

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Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

The Kyligence Zen intelligent metrics platform, now generally available, addresses the problem of inconsistent data metrics throughout an organization that can hinder data analysis initiatives.

Instagram analytics are a key part of any Instagram marketing strategy. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your ...

How do I monitor the information I need to stay ahead? Am I monitoring the right data? Agility and innovation in fintech depend not only on collecting the data, but how you’re able to leverage it.

The internet has become the primary place to let the world know about your business or brand. Gone are the days of traditional marketing. In its place, we now have a precise way to build a worldwide ...

Opinions expressed by Entrepreneur contributors are their own. With more than 100 million daily active users, Instagram has become nearly impossible for brands to ignore. That said, not every brand ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--(GumGum Sports Inc.) Relo Metrics, a leading AI-driven sponsorship analytics platform, today announced the adoption of key NVIDIA technologies into Relo Census ...