Chances are good that if you are a human living in the United States, you’ve probably got at least one Apple product in your life — whether it’s an iPhone, iPad, MacBook, Apple Watch, Apple TV or all ...

Apple's iPhone loyalty takes a small hit when customers switch carriers, but it remains stronger than Android even under pressure. Consumer Intelligence Research Partners (CIRP) published new data in ...

Apple, Amazon and TikTok have the most brand-loyal customers, according to a yearly ranking from Brand Keys. The research and analytics firm surveyed about 73,000 consumers about their preferences ...

Apple depends on mobile phone carriers for iPhone sales. According to Consumer Intelligence Research Partners (CIRP), with about three-quarters of US iPhone sales going through carriers, Apple relies ...

Brand Keys, in compiling its 16th annual Loyalty Leaders List, identified expectations as the key driver of consumer behavior and loyalty. "This year consumers assessed 1,465 brands in 142 categories.

Tech writer Shubham Agarwal spent over half a decade loyal to Apple's iPhone. He grew tired of the lack of difference between iPhone upgrades and having to use multiple devices. Agarwal landed on a ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Wouldn’t we all like “cult” brand followers that paint their faces like the Las Vegas Raiders? Or consumers that tattoo an Apple logo on their arms? To get it, brands must continuously engage with ...

Did you know that Gen-Z makes up 40% of the global consumer population, and their spending power has reached over $360 billion? But what is intriguing about Gen-Z is they have different expectations ...

Bad publicity can shake a company’s reputation and erode hard-earned customer trust. But setbacks don’t have to define a brand forever—how leaders respond can determine whether loyalty is lost or ...

If you’re like millions of people, you’ve probably got at least one Apple product in your life — whether it’s an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of creating ...