Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

When Apple (NASDAQ: AAPL) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that "the era of spatial computing is here." Nearly two years later, it's become ...

Apple (AAPL) has scaled back production and marketing of its Vision Pro headset amid muted consumer demand, the Financial ...

The new iPhone Air, despite its sleek design, is criticised for its hardware limitations, including poor battery life ...

Apple's long-time marketing leader Phil Schiller is moving into another role with the company and Greg (Joz) Joswiak will assume Schiller's marketing-related responsibilities as senior vice president ...

The post "Apple Marketing's Top 10 Dumb Mistakes" predictably created a shorts-in-a-twist situation among Apple-uber-alles crowd. It astounds me that anybody could think that a company that was saved ...

A new Apple TV 4K has long been rumored, and current expectations are for a launch in early 2026. Here’s what rumors say is ...

A longtime Apple product and marketing executive who worked on things like GarageBand, Logic, iTunes, and the iPod has recently departed the company, 9to5Mac learned. Xander Soren first joined Apple ...

This post was co-authored with Nikita Avdiushko, a first year MBA student at the Fuqua School of Business, Duke University, Shiwani Kumar, a former MBA student from the Fuqua School of Business, and ...