Apple has launched a new Apple Watch advertising campaign aimed squarely at a familiar problem: fitness resolutions that fade ...

Apple is justifiably famous for its marketing. You could even argue that the company's ad campaigns are as well-known as its products: Think Different. Dancers with iPods. And, of course, the 1984 ...

Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators. The company plans to use 10 images, which will be showcased on its Instagram ...

Apple TV has a colorful new logo to go with its simplified name. And that's just the start of the rebranding campaign. Apple used a giant glass Apple TV logo, colorfully lit and filmed in a studio, to ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

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