Apple has launched a new Apple Watch advertising campaign aimed squarely at a familiar problem: fitness resolutions that fade ...

Apple's long-running "Shot on iPhone" campaign by advertising agency TBWA\Media Arts Lab won a Grand Prix award for Creative Effectiveness at the 2025 Cannes Lions International Festival of Creativity ...

Apple has decided that it will pay winners of its “Shot on iPhone Challenge” following backlash from artists and creators. The company plans to use 10 images, which will be showcased on its Instagram ...

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Apple TV has a colorful new logo to go with its simplified name. And that's just the start of the rebranding campaign. Apple used a giant glass Apple TV logo, colorfully lit and filmed in a studio, to ...

Justin Manfredi is exiting Apple TV+ to join Lionsgate as executive VP of worldwide television marketing. Manfredi succeeds Suzy Feldman, a 10-year veteran of Lionsgate, who is retiring. Manfredi, in ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...