The DMA Inserts Council is taking the lead on the issue of environmental responsibility in insert marketing as the direct marketing industry is coming under increased governmental pressure to reduce ...

A previous B2B influencer campaign I worked on with Verizon Small Business.. Courtesy Shama Hyder The rise of the connected consumer has radically altered the marketing landscape, with the growth of ...

During the course of the last decade, there has been a tectonic shift in the way marketers communicate, advertise and promote themselves to their target audiences. The emergence of digital has ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The majority of marketing measures in the business-to-business environment have a very ...

B2B software, one of the hottest and highest valued sub-sectors of PE investment, is proving invaluable as companies seek to improve processes and workflow under a remote-everything environment. The ...

Why do business to business (B2B) brands in crowded markets find it nearly impossible to survive? The same reason resource-rich countries like Venezuela find themselves in economic collapse: inflation ...

In an inflationary environment, B2B businesses need to innovate and focus on their customers’ current needs, says marketing strategist Andy Slipher. One of my favorite experts on strategy, Richard ...

For many years B2B marketers have identified that emotions are the core driver of B2B decisions. But the reality is that thinking doesn’t go far enough, writes Carbon Design’s Scott Gillum. A dozen or ...

Do we really have to spend so much time defining customer personas? The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of time ...