A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today. For B2B organizations, the quality, personalization and innovation of ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? After all, B2B account teams are usually quite involved with clients throughout a ...

Is mystery shopping a business-to-business (B2B) organization possible? The short answer is yes. The long answer is it’s possible, but not easy. Traditional mystery shopping in the ...

Customers today are in control of the shopping experience. They select when, where, and how they engage with brands. The ease of mobile ordering and the wealth of information from online communities ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With highly technical solutions, a multitude of decision-makers and large budgets at stake, ...

This new Showpad report, “The New B2B Buyer Experience,” features exclusive new data to help you transform your sales team and prepare them for the future. B2B buying is changing, with longer paths to ...

Accenture’s new B2B Customer Experience Report found 86% of surveyed executives reported sales and customer service experiences are important to their strategic priorities. A solid majority at 66% ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business to business (B2B) customer journey is far from linear and straightforward. On ...

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of its new B2B ...