There’s no question that a brand’s logo is one of the more identifiable and vital parts of company’s branding. For that reason, B2B brands with exceptional logos should be recognized. Like the Nike ...

What a loaded statement that can be. Many B2B business owners don’t realize the significance of having a well-thought-out, professional, creative and memorable logo. After all, what is a company’s ...

Microsoft has unveiled a new company logo for the first time in 25 years. To roll out in conjunction with its Windows 8 operating system, the new square logo will replace the italic design the company ...

Exactly two years ago, we published a prophecy that we called ‘the Flippening’. The Flippening is the magical moment when B2B businesses realise that brand marketing creates much more financial value ...

The best investments – in finance and marketing – are contrarian and right. In B2B marketing, one of the best investments you can make is top-of-funnel brand advertising. It’s contrarian, since most ...