The upcoming Tomb Raider movie has received a lot of attention and promotion. Even Mattel is throwing its hat in the ring with a Tomb Raider Barbie doll. The company recently announced the doll, which ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
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