Blog advertising expenditures have grown 300% in the past year, according to Henry Copeland, president of blogads.com, and blog advertising is still obscenely cheap. In fact, companies can make a ...

As the world of "new new media" unfolds, consumers are in the driver's seat, and the content they are creating--via blogs and social networks--is proving to be highly influential. So how come ...

We measure the effects of pre- and postrelease blog volume, blog valence, and advertising on the performance of 75 movies in 208 geographic markets in the United States. We attribute the variation in ...

Advertisers, including Paramount Pictures, The Wall Street Journal, and the Gap, are successfully reaching niche audiences for a fraction of the cost of traditional advertising. As a result, a handful ...