Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Fossas There is ...

Successful global brand management is a balancing act between local level aspirations and international strategic vision. In a world of globalisation, multinational companies and expanding online ...

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of ...

If someone asks you to stop by and see them at the Marriott in town, chances are you’ll need them to be a lot more specific if you have any hopes of connecting. The chain likely operates several ...

Building a brand is an often unsung but equally essential aspect of marketing. It is commonly understated due to the intangible quality of a majority of its elements. This article focuses on why ...

Is your business struggling with negative online reviews? Has your company fallen victim to a data breach or phishing attack? Are social media users or former employees sharing negative experiences ...

Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

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