The Cool Down on MSN

Co-creator behind divisive Coca-Cola ad doubles down: 'I'm super proud of that ad'

When Coke's AI-generated Christmas ad flopped in 2024, public sentiment was nowhere near as negative as it would soon become.
Parade on MSN

Discover the 5 Coca-Cola Commercials That Shaped Generations and Their Impact

Still refreshing decades later.
AOL

An AI-powered Coca-Cola ad campaign mistakenly invented a book by a famous author

Coca-Cola's recent AI-powered advert appears to have got its facts mixed up. In an April campaign called “Classic," the company aimed to highlight examples where its brand name appears in classic ...
Fast Company

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...
Forbes

Coke’s AI Ad Isn’t Just Marketing. It’s Corporate Communications.

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...
Forbes

The Polar Bears Aren’t Real—But Coca-Cola’s AI Ads Prove Why Nostalgia Has To Be

The holidays are a ritual built on shared history, yet Coca-Cola’s 2025 holiday ad campaign bets on AI efficiency over emotion. Can true nostalgia survive when the human touch is removed from the ...