Using data to make business decisions is no longer a luxury; it’s an expectation. For companies looking to grow and gain a ...

Keeping your business up to speed with changing market trends and intense competition is a challenge no matter how you slice ...

Competitive intelligence skills are crucial for e-commerce businesses. While collecting and analyzing data is important, monitoring your competitors and their actions can provide a wealth of ...

Achieving and sustaining a competitive advantage is essential for success and long-term viability. A competitive advantage is what sets an organization apart from its competitors, allowing it to ...

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In essence ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Building a business in an industry that’s highly competitive and that includes a significant number of established brands comes with unique challenges. When I started Piece of Cake in 2018, most of ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

The Strategy and Entrepreneurship PhD program gives students an opportunity to work with renowned scholars in state-of-the-art research on firm strategy, innovation and entrepreneurship. Faculty and ...

Replicating another company’s strategy may seem like a shortcut to success, but it’s rarely effective. A strategy isn’t just tactics, it’s a cohesive system of activities that work together. Changing ...