In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Research-informed analysis explores how ranking-based recommendation systems affect consumer behavior, market concentration, and small business visibility. NUTLEY, NJ, UNITED STATES, January 3, 2026 ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Once upon a time, we had to put up with having limited ...

The concept of functional foods has garnered significant attention as it bridges the gap between nutrition and health, offering benefits beyond basic dietary needs through the inclusion of bioactive ...

It didn’t surprise Austin Benchley and Alexis Reed that the McDonald’s on South Mission Street in Mt. Pleasant is one of the most visited fast food restaurants in town. Probably because of it’s ...

Heski Bar-Isaac has in the past few years received funding from SSHRC, the David and Sharon Johnston Centre for Corporate Governance Innovation at the Rotman School of Management, and the Fundacion ...