For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Total Expert launched the industry's first sales and marketing platform for the direct-to-consumer mortgage market. Total Expert for Consumer Direct is the industry's first single data model for ...

In his new role, Lirio will bolster the Vantis Life brand online by leveraging message development, social media marketing, and search engine optimization techniques to expand the company’s consumer ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Pharma pours billions into direct-to-consumer (DTC) marketing, seeking to educate, empower, and improve patient outcomes. Yet in a 2024 survey, 73% of physicians reported that the medications their ...

TUCSON, AZ and ASHEVILLE, NC--(Marketwire - July 27, 2009) - Anything Brands Online, Inc. ANYT announced today the launch of its new Anything Green Online (AGO) Division Consumer Direct Marketing ...