Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

Forbes contributors publish independent expert analyses and insights. Corporate Innovation Expert, Systematic, Creative, Product Development Recent examples of high-profile brands misjudging consumer ...

The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

Lovart replaces fragmented design workflows with a single AI-native agent that understands briefs and delivers full creative campaigns — from brand kits to videos — in minutes. San Francisco-based ...

The campaign was ready. Creative looked sharp, the performance claims were compelling, and leadership was pushing for launch by end of day. But then came the fine six-figure fine, courtesy of the U.S.

It’s hard to make your campaign stand out. There are many brands that want to get noticed and a lot of things have already been done. But it’s not always the craziest ideas that catch our attention.

This year, brands have begun experimenting with AI-generated campaigns, to mixed reviews. Some received backlash: social media users labelled August’s J Crew x Vans AI campaign “slop” and “cheap”, and ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

Asia-Pacific's most prestigious and sought-after awards for creativity and marketing effectiveness, Spikes Asia, is returning in the new year to set the benchmark for creative excellence in the region ...

As campaign complexity surges, new research spotlights how project professionals are powering marketing creativity and business impact Creative leaders today face mounting pressure to deliver bold, ...