LONDON, ENGLAND - NOVEMBER 27: Marli Williams, 9, plays in a Lego building area on the opening day of BRICK 2014 at the Excel Centre on November 27, 2014 in London, England. The four day event ...

A LEGO fan puts their building skills to the test, designing custom versions of popular Pokemon each month for fans to check out.

In a crossover that feels straight out of a toy box daydream, Crocs and LEGO are teaming up on a limited-edition release that turns a classic clog into something you can quite literally build on. The ...

When LEGO announced its collaboration with Animal Crossing, fans of both franchises erupted with excitement. Merging LEGO's creativity with Animal Crossing's cozy charm is a natural fit for the ...

If you're looking for a fun gift idea for younger family members, then you'll want to check out the numerous educational Lego building sets on sale at Amazon. These kits are made in collaboration ...

Explore a world of Lego creations, hands-on play, and family-friendly excitement in this unique Pennsylvania attraction.

The LEGO Group has officially unveiled the LEGO Ideas Tintin Moon Rocket building kit which is inspired by Hergé’s classic comic books Destination Moon and Explorers on the Moon and comes with ...

From Easter baskets to family activities, these LEGO sets offer a creative way to keep kids entertained while giving gifts ...

Kids are building empires one brick at a time. In ‘Lego Masters Jr.’, youngsters team up with celebrity sidekicks. Deco’s got the first look on the head-to-head battle of these pint-sized pros.

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

If there’s one thing Disney and Lego have in common, it’s their ability to bring families together for a memorable experience ...