Customer marketing is going to play an increasingly important role in how B2B companies do business. Let's face it: Fully engaged customers spend more and stay around longer. Therefore customer ...

A new era is rising that revolutionizes marketing yet again and will add greater precision to the content and focus of marketing. Over the last decade or so, we've seen marketing transform from a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Imagine a world where businesses care. Where your wants, ...

If you have a few years under your belt as a small-business owner, you may wonder how your contemporaries marketed their products and services and remained profitable before 1983. This was the year Dr ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Today's marketer knows being present where their customers are is crucial to success. Modern marketers hopefully also understand the days of pushing a message out and hoping it reaches, and then ...

Marketing a business's products and services is no easy task. However, by paying particular attention to customer characteristics, small-business owners can shape their marketing and promotion ...

It’s referred to as CX, one of those insider-y near-acronyms meant to convey significance through brevity. CX is shorthand for “customer experience,” the significance of which cannot be underestimated ...

Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession. Yet according to ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Your business serves a wide range of customers with ...