Many marketers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won’t support a DRTV ...

For golfers, the end of the game may be the perfect hour for a cocktail. For Backjoy Orthotics, it's the perfect time for promotion. The company, which markets the Backjoy Core pain-relief device, has ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection Infomercial”. Jordan ...