Still using Microsoft Excel to manage and communicate your omnichannel marketing plan? Then you’re probably feeling the familiar frustration of constantly having to communicate changes and share key ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...