Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

Digital ads are destroying our planet and we’re all part of the problem. Take these steps to be part of the solution. The world is failing to reach the Paris Agreement’s target to limit the rise of ...

As environmental consciousness rises among consumers, brands face mounting pressure to minimize their carbon footprints across operations. In marketing and advertising, sustainability has emerged as a ...

Let’s dig into the relative performance of Zeta Global (NYSE:ZETA) and its peers as we unravel the now-completed Q3 ...

Editor's note: This post has been updated for the 2025-26 season. It was originally published in 2023. Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the ...

These days, people seamlessly switch between their phones, their computers, and local stores when making purchases and returns. Just think about all the websites and apps that now offer in-store, ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

That may have worked in Field of Dreams, but creating “digital first” content for public media stations isn’t enough. It’s certainly a good start. However, discovery and consumption are left to chance ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

The feds are coming after Google. In January, the Department of Justice filed an antitrust lawsuit alleging that the technology giant monopolized the lucrative space of digital advertising. A ...

A provision of Maryland’s novel digital advertising tax is unconstitutional, the U.S. Court of Appeals for the 4th Circuit held Friday in delivering a win to the U.S. Chamber of Commerce and several ...