These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes and the ability to tie ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific kind ...

Marketing teams are spending less time asking what is possible and more time deciding what is worth pursuing at all ...

Tobacco advertising was running rife in the 1980s. On the drive to work, you'd be confronted by billboards at every turn. Turn on the radio, and you'd be hammered with messages persuading you to buy ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how the media, including advertising, has adjusted and shifted according to consumer behaviour ...

The key stats on digital advertising’s march to unassailable triumph over traditional media outlets are all over, well, the internet. You can read about it on eMarketer, which this year reported that, ...

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Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...