These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Digital sales and marketing channels continue to grow in importance in the 21st century commercial model. Most customer engagement happens in these channels. These channels are attractive because they ...

If you ask most direct-to-consumer brands what their core marketing channels are, the general consensus is that they focus heavily on Meta Ad platforms (Facebook & Instagram), Google Ads (includes ...

Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an ...

Nearly three-quarters (74%) of B2B marketers say their firm is spending more on digital marketing this year, according to recent research from Wpromote and Ascend2. The report was based on data from a ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes and the ability to tie ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...

Despite strong growth, FMCG marketing in 2025 was defined by tighter margins, complex channels, and the struggle to measure ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...