Back when media consisted primarily of three or four television channels, the daily newspaper and local radio, companies had a captive audience for their advertising. Take TV spots, for example. In ...

If you haven’t yet seen it, Medium.com is a super hep blog from the creator of Blogger and Twitter. It features thoughtful and well-written articles on a wide-range of topics including how to improve ...

Social media has come a long way in a very short amount of time. It has allowed business owners to take a whole new approach with their brand awareness campaigns, marketing and PR. Location-based ...

Self-driving cars … Siri personal assistant … chess master IBM Watson. These are just a few of the things that come to mind when we think about artificial intelligence (AI). AI is the buzzword that ...

IAS B2B Marketing has worked with the publishers of the â For Dummies’ guides, John Wiley & Sons, and produced B2B Marketing for Dummies. The winner of our 2009 B2B agency of the year award said it ...