Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Most marketers have felt it. A slow uneasiness as inboxes fill with messages that read the same. During the recent Social ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. monday.com has a variety of tools that help the email campaign management process.

Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but nevertheless it remains central to many brands’ communications strategies ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

When starting a new email marketing campaign, you’ll want to track and monitor specific metrics, including your email open rate, unsubscribe rate, bounce rate and more. These metrics provide valuable ...

Making a successful email marketing campaign takes plenty of engaging, meaningful information and a strategic goal to get your target audience involved. Tactics like including "how-to" information in ...

Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into ...