This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Human Resources Council here. Companies have traditionally ...

Opinions expressed by Entrepreneur contributors are their own. Creating an innovative employer brand is a goal for many companies. In fact, 80 percent of more than 100 executives and HR professionals ...

Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, ...

Organizations spend an inordinate amount of time and money building a robust corporate brand to win over customers. However, they often strike out when it comes to strengthening their employer ...

What do companies like Google, Patagonia, and Salesforce have in common? They’re all rockstars of employer branding. In today's competitive job market, with many organizations facing staff shortages, ...

You know better remote work is the future. For companies looking to attract top talent, building a strong employer brand is crucial — especially when hiring remote teams. Employer branding goes beyond ...

At its most fundamental level, an employer brand is a cultural contract between a company and a prospective employee. It’s the promise of shared values and expectations. When recruiters and hiring ...

Employers that have a clear mission and strong employer brand find it easier to remain competitive in recruitment, but many face significant hiring challenges post-pandemic, research has found.

CPA firms and accounting leaders face a big recruiting and retention challenge thanks to the radical shift to remote and hybrid work and to what has been termed the Great Resignation. How can they ...

Employer branding is gradually becoming more important in C-suite conversations, but it’s still a relatively new concept. Several years ago business leaders might have pointed to pinball machines in ...