Jelly masks have exploded across skincare routines, med spas, and social feeds, often framed as a cooling, pore-shrinking, ...

Last year was undoubtedly the year of the sheet mask – with everyone from Victoria Beckham to Kim Kardashian keen to snap a selfie wearing theirs, as well as new innovations including dry formulas and ...

Forget cloying creams and sticky serums because beauty's new texture is a a hell of a lot more satisfying and seriously playful. Welcome to the jelly revolution. From masks to cleansers, hair products ...