Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. In the ever-evolving landscape of consumer engagement, ...

Pile of advantage loyalty shopping cards. Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

American's AAdvantage program centers status on loyalty points, so customers can quickly progress through spending with ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as ...

Lowe's today (March 21) rolled out an advertising campaign around the nationwide launch of MyLowe's Rewards that pitches the loyalty program to DIY consumers preparing to spruce up their homes this ...

A group of friends toast each other at a restaurant. While inflation has led to costs rising across numerous industries, the food industry is taking a significant hit. Grocery store costs are up 13.5% ...

DUBLIN--(BUSINESS WIRE)--The "Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...

Staples introduces Easy Rewards™ program and helps members leap into huge savings with exclusive Leap Day deals and free passport photos 1 This loyalty program is free to join and makes it easy for ...