“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

In a landscape where authenticity has become increasingly sparse, the rapper is proof that sometimes the best way to engage ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

If you associate words like “harsh,” “astringent,” and “stinging” with toners, these gentle yet effective formulas will rock ...

First lady Kim Hea Kyung visited a Korean beauty event in Shanghai on Wednesday in a show of support for South Korean ...

Here's what glass skin really means, its benefits, and expert-approved skincare steps to achieve clear, smooth, and glowing ...