Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year ... though it's the ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Brand safety has become a top-of-mind issue for marketers. From the proliferation of divisive content and disinformation to a loss of control over where ads are placed, ensuring brand safety has ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

Netflix confirmed during its most recent presentation to investors that its advertising business will more than double its ...

Advertising has long been viewed in an unfavorable light as increasing anxiety, lowering self-esteem, and creating perceptions of false or imagined needs. With the addition of online marketing, we ...

With recessionary and inflation concerns in the rear-view mirror for the most part, global advertising and marketing spend is set to rise 7.7% to $1.76 trillion in 2024, according to PQ Media. A year ...

The landscapes of advertising and marketing have undergone immense changes over the decades. But it’s only when you see ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.