Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation. Transform your ...

Finance teams are becoming more and more conscious of the need to engage business colleagues in Financial Planning and Analysis (FP&A). But there's often a gap between the metrics the finance team is ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive ...

Consumer finance is an extremely competitive space. Banks, lenders and credit card providers are battling against one another to win over new and existing customers with tailored reward incentives, ...

Driven by regulatory developments, rapidly advancing technology, ESG concerns and the continued consolidation of our sector, the financial services industry has undergone a rapid transformation in the ...

NEW YORK--(BUSINESS WIRE)--Markacy, (“the Company”) a digital strategy and marketing firm headquartered in New York City, today unveiled its Finance-Based Marketing solution (“FBM”). This new ...

For the marketing purists, the idea of being measured on financial metrics can be a tough pill to swallow. Research from consulting firm Deloitte’s highlights that some companies are embedding ...

One is buttoned up; the other likes to test boundaries. One wields a sharp pencil; the other prefers colored markers. One focuses on mitigating risk; the other on being seen and heard. I'm referring, ...

Finance and Business Services Marketing provides comprehensive marketing solutions derived from strategies that deliver purposeful, creative, and collaborative results for FBS clients and campus ...