Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

I want to preface this article by saying that I don’t think I’m any sort of magic CMO. We all grapple with the same challenges and are navigating similar trends. However, I recently had an “aha moment ...

Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a ...