This article explores three common traps that managers fall into when measuring their strategy’s performance and explains how to avoid them. The first trap is when the strategic framework and ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

Measuring the success of a sales strategy involves diving deep into metrics and key performance indicators (KPIs) that gauge performance against sales objectives. The right KPIs can help businesses ...

I was impressed with the analysis and recommendation offered in a recent book, “Trust the Plan: Demand Management For Business Leaders,” by Greg Spira. Greg brings a wealth of experience based on his ...

A public company's retail investor strategy is crucial to attracting and retaining individual investors. But how do you know if your strategy is working? Key Performance Indicators (KPIs) are ...

Metrics and Indicators for Measuring Company Culture from Experts Company culture shapes every aspect of business performance ...

Recently, I was working with a major software company as a consultant and they were having issues with productivity and employee engagement. Despite their best efforts, they were failing to meet their ...

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s ...

In the race to harness the transformative power of generative AI, companies are betting big – but are they flying blind? As billions pour into gen AI initiatives, a stark reality emerges: enthusiasm ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Measuring the performance of a business goes hand in glove with its business strategy. Or it should. But surprisingly, as I’ve witnessed firsthand over an extended period, organizations in all sectors ...