Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

SAN FRANCISCO, March 20, 2025 /PRNewswire/ — Discord announces plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

Google has made advancements in mobile ad formats around AI-powered tools and privacy-based measurement solutions for iOS app advertisers that provide advertisers with three ways to improve mobile ...

The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than ...

For mobile to become a more attractive proposition for brand advertisers, we have to look at two marketing disciplines that have seen rapid growth over the last years: content marketing and contextual ...

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

In association with Digital Turbine. Ahead of ATS Singapore 2023, James Rogers, VP brand sales, APAC at Digital Turbine, outlines why the mobile in-game ad format excels at capturing consumers' ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

What a dynamic and exciting year 2014 proved to be for mobile. If 2013 was the year to get on mobile, then 2014 was the year that marketers really began to understand the full potential of mobile ...