Vicks accrued a total of 4.3 billion impressions on an estimated national TV ad spend of $18.9 million. The top network for ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

Throughout 2025, AbbVie’s Skyrizi and Johnson & Johnson’s Tremfya were mainstays at the top of the monthly TV drug ad ...

President Trump wants drug companies to share more information about the risks and side effects of their drugs when advertising directly to consumers. He just signed a new memorandum that will further ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Well, would you look at that—the FDA finally found its spine. After years of letting Big Pharma run wild with glossy ads, tear-jerking background music, and actors frolicking through meadows while ...

President Donald Trump is getting directly involved in the push against direct-to-consumer prescription drug advertising, which could signal large-scale changes to one of radio’s fastest-growing ad ...

There are plenty of good reasons to ban the TV advertising of prescription drugs, but coming from the anti-science, anti-medicine Trump administration and the dangerous anti-vaccine crackpot Health ...

Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...

President Trump’s Food and Drug Administration is cracking down on the “endless” barrage of pharmaceutical advertisements Americans are hit with on a daily basis, FDA Commissioner Marty Makary said on ...

Not only are billions of dollars of pharmaceutical direct-to-consumer TV/CTV advertising dollars at risk from the Trump Administration’s recent effort to stop DTC advertising, but major “pricing ...