Ask a trusted mutual contact for a two-line referral that names the specific problem you solve and why it matters now.

Sales often get a bad rap. To many, it conjures images of pushy pitches and pressure tactics, the fast-talking rep trying to close a deal before the customer can blink. But anyone who’s spent time in ...

Dear Annie: My sister, “Jenna,” is 38 and recently started selling handmade candles online. I was excited for her at first; it’s a big step to start your own business. But now, every conversation ...

Business owners know that they face a tightrope when it comes to marketing – too little and they’ll slide from customers’ considerations, but too much, and they risk alienating the very people they ...