We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Snap Inc. SNAP has unveiled a groundbreaking augmented reality (AR) advertising feature called Sponsored AR Filters on Snapchat to expand brands' outreach beyond the pre-capture Lens Carousel. This ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

Snap is removing from its Snapchat app a controversial speed filter that has been blamed for encouraging reckless driving. Released eight years ago, the filter lets you take a photo or video overlaid ...

Ibukun Ogundare is a seasoned writer and researcher with extensive experience in cryptocurrency, fintech, stock markets, and financial markets. Her recent venture into tech journalism reflects her ...

The new AR feature allows users to virtually test out colors and other 2D designs for nails. The new AR feature allows users to virtually test out colors and other 2D designs for nails. is features ...

The maker of the Snapchat app is eliminating a feature known as the "speed filter" that lets users capture how fast they are moving and share it with friends, NPR has learned. The move is a dramatic ...

My first child was born in 2017 and I have so many photos of him with Snapchat filters. He was a hard baby, and I had postpartum depression, and I struggled with loneliness. I found solace in taking ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...