Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and trends, it is one of the biggest industries in South Korea, where the ...

South Korean beauty innovator One By Zero introduces aruen’s Tofu Milk Cream 80, a 2024 Minister’s Award winner featuring ...

For millennials and Gen Xers, the words "toning pads" will likely conjure visions of Dr Dennis Gross’ Daily Peels, or perhaps ...

Once the top export market for South Korean cosmetics, Chinese firms lead at home and have made headway overseas – but gaps ...

In a landscape where authenticity has become increasingly sparse, the rapper is proof that sometimes the best way to engage ...

South Korea’s cultural capital is at an all-time high, with properties like “K-pop Demon Hunters” dominating streaming charts for movie and music categories alike. This trend is evident to pop culture ...

South Korea President Lee Jae Myung suggested that insurance should cover hair loss. NPR's Sacha Pfeiffer speaks to ...

Ms Kim tried lip butter, hair essence and lip-and-cheek tints, and chatted with on-site staff. Read more at straitstimes.com.

The “K-Wave” economy: How Korean beauty exports are reshaping U.S. retail South Korea’s cultural capital is at an all-time high, with properties like “K-pop Demon Hunters” dominating streaming charts ...