In the age of social media, innovative companies must invite customers to build their brands together–or be left out of the story. Any marketer worth her salt has always understood the power of ...

In an era where storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation, Dr S M A Moin's latest book, ‘Storytelling in Marketing and ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Humans have been narrating interesting stories always, and our brains have accepted and started to love them. Storytelling, which is an ancient art, always communicates and reveals hundreds and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Anyone who works in marketing knows that there is nothing quite as powerful as a strong ...

In the marketing world, storytelling is powerful — and is also one of the strongest tools for developing lasting relationships with your customers. One of my favorite books from childhood was "My Side ...

Storytelling can be a powerful psychological motivator which is one of the reasons it lends itself so well to marketing. I fell in the shower the other day. Not exactly a proud moment. Don’t worry; ...