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Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

The Kelvin Smith Library strategic framework was developed collaboratively taking into consideration the input of KSL’s staff, users, partners, and affiliates, a review and comparison of the previous ...

Digital Silk, a digital agency focused on creating brand strategies, custom websites, and digital marketing campaigns, is examining four key signals indicating that corporate branding strategy is ...

The Board of Trustees first adopted the University’s strategic framework in 2016 and has reaffirmed its commitment to the framework with updates in 2019 and 2023. The board’s most recent update to the ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...