The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing and promotion. But that value is less clear when it comes to backing B2B ...

“If you are partnering with a ‘B2B content marketing agency’, your partner’s core approach will radically affect the kinds of activity you will undertake, the timescales you’ll work to, and the kind ...

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

The interest of various businesses in building a company-owned B2B vertical marketplace is not surprising. Modern technologies open up prominent opportunities for scaling an existing business, and the ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

What Are the Different Types of Business Models? Learn the different frameworks of how companies operate and generate revenue. A business model defines the framework within which a company creates ...

B2B merchants typically handle a large volume of transactions and manual payments and need an extra layer of security and protection. This is why the best B2B payment processors offer lower processing ...