SEO can feel like a rigged game. Agencies often throw around jargon, push endless audits and promise big results. But most of what they sell won’t necessarily help you rank. Instead of wasting time ...

Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust. Optimizing for mobile usability and visual discovery is crucial for rankings.

Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content. The post Google exec says AI search optimization is ‘the same ...

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. The explosive rise of ChatGPT and other generative AI tools has ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience.