TROY, MI - January 08, 2026 - PRESSADVANTAGE - National Branding has reached a significant milestone in its partnership ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

April Tombs has joined Gersh as Head of Global Branding and Endorsements, with four being promoted within the department.

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

Below, we continue with our top branding trends for 2026 based on their social impact, industry relevance and engagement ...

What's in a brand? A lot, as it turns out, and the importance of branding is only growing in the healthcare space, particularly in an era defined by consumerism and choice. It's a new world for many ...

A brand distinguishes a company's products from those of a competitor by using a recognizable name, symbol, color and design to mark the distinction. Branding is a powerful tool that shapes reputation ...

Making your mark as a business is largely about creating a defined sensibility. Building an identity that your customers ...