This partnership expands Ascend Vision’s access from Oklahoma City to Norman and Lawton, creating a comprehensive eye care ...

This collaboration is rooted in a shared vision: a commitment to design that combines simplicity, emotion, and everyday ...

Including honey for your eyes and a trend report to help ECPs with strategic planning.

Claims keep getting denied, the biller is overwhelmed, and leadership won’t adopt a billing add-on. Our readers weighed in on ...

Patients continue using cards, but the cost now lands where it belongs — a shift that eased a long-standing frustration.

Heather is a Denver-based freelance optician, territory manager for Studio Optyx and Woody’s eyewear, and president of the ...

R EIMBURSEMENTS HAVEN’T INCREASED in years and the cost of running an optometric business seems to increase daily. This ...

Created to provide relief for moderate to severe dry eye symptoms, contact lens-related dryness, and pre- and post-surgery ...

1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans, but new treatments have ...

Victoria’s appointment reinforces Zyloware/Kenmark Eyewear’s commitment to strong, consistent leadership across its customer ...

Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the ...

The profession is reorganizing, and those who adapt will lead the next era of optometry.