The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

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GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

4P MARKETING PRIVATE LIMITED is a Private Limited Company, governed by the Companies Act as a company limited by shares. Classified as a Non-government company, it is registered under the Registrar of ...

Rebecca Willumson (Publisher, Fierce Pharma): Pharma marketing seems to be evolving faster than ever. What are some of the most urgent conversations you’re hearing from brand and digital leaders right ...

Discover the 4 Cs of marketing, the model that places the customer at the center to enhance conversion and loyalty. This model, which replaces the traditional 4 P’s marketing mix, has transformed the ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty. In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

Less than a year after divvying up its marketing work between two firms, Publicis Groupe and Interpublic Group, Pfizer is tweaking the distribution of duties among the pair. The Big Pharma has shifted ...

Replacing the company's popular Arctis 1 line, the $120 Arctis Nova 4 models might be a good call if you don't need Bluetooth. I've been reviewing hardware and software, devising testing methodology ...