Microsoft announced the "general availability" (GA) of its Azure Active Directory Business-to-Business (B2B) service today, along with the GA rollout of the Azure AD Business-to-Consumer (B2C) service ...

Focus Pocus Media’s announcement reflects a broader trend in B2B marketing toward performance-driven partnerships. The ...

The professional social network posted a Q4 beat on Thursday, but shares plunged 27% in extended trading after LinkedIn issued weak guidance. The shutdown of the Lead Accelerator was the most notable ...

Intuit scales its SMB Media Labs to a self-service model via The Trade Desk. Learn how deterministic data and "privacy-first" ...

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are ...

Tired of underperforming B2B Google Ads campaigns? Use these tips to get in front of the right audience and achieve your desired results. It comes as no surprise that when sourcing products and ...

Business-to-business marketers, oft-criticized for being laggards, have sprinted ahead when it comes to digital ad spend, according to new eMarketer findings exclusive to The Drum. B2B digital ad ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Microsoft is continuing to push its support of hybrid-computing environments as one of its main cloud differentiators. On April 12, Microsoft officials blogged about three hybrid migration tools the ...

The Azure Active Directory Business to Business (B2B) service now supports the use of Google as an identity provider for connecting partners, Microsoft announced on Tuesday. The ability to provide ...

HumourScope founder Paddy Gilmore says serious brands are missing the punchline in B2B. Humor in B2B ads is, traditionally, seen as the very poor cousin to humor in B2C ads. Think of funny B2C and ...

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...